Starting and running a business successfully calls for more than raising the required capital or hiring an excellent management team. You have to identify all other materials that you will need and do whatever it takes to acquire them. These include business cards, which will be handy when marketing your organisation and expanding your pool of loyal clients.
When designing your business cards, remember that they represent your business. That is why you need to ensure that they are stunning and useful. Here are three valuable tips that can help you do that.
Make Them Legible
Potential clients are not going to think about your enterprise if they can barely read what is on your business card. That is why you need to make it legible. Yes, funky fonts look cool, but what good are they if clients cannot understand your message? Also, refrain from using fonts that are too small or fancy. The latter might make you look unprofessional.
Include Relevant Details
If you want your business card to serve its true purpose, ensure that you put the most critical information about your business. The details that should appear include your company’s name and logo, tagline, your name, website, job title as well as current contact details such as your valid email address and phone number. You can also include a call-to-action.
Try Special Finishes
No doubt using a special finish makes your business card more attractive. Make sure that it is ideal for your brand as well as your clients. For instance, if most of your clients enjoy jotting down things on business cards, they might not like yours a lot if it is black or has a glossy finish. As you think about the best finish for your business card, consider foil blocking, foil accents and embossing.
Use the tips above to design quality business cards for your organisation, and be a little creative.